Founded by two enthusiastic soapers here in Hong Kong, SOAP UP aspires to unleash the botanical power of natural ingredients that are gentle for the skin and the environment, using good-enough-to-eat oils, butters and herbs that not only cleanse the skin, but also offer the nourishment needed for healthy skin.

Their soap formulas are known for its rich lather, naturally scented with organic essential oils and herbs without any use of artificial fragrances and colourants.